Legacy Venture Universe · Connected
Customer Journey
Map discovery through purchase, delivery, support, refusal and repeat intent.
Customer / journey
Observe the path, including refusal and friction.
A connected venture test follows the whole journey rather than counting only the moment of interest.
Record refusals
Why did someone not proceed? Price, substitute, timing, trust, relevance, unclear promise and channel mismatch are different findings.
Record workload
Time and support burden belong in the customer journey because the experience can fail operationally even when initial demand appears positive.
Record repeat intent carefully
Stated intent is weaker than observed repeat behavior. Keep those evidence states separate.
DeckForge remains an evidence-aware planning universe. It does not assert customer demand, launch readiness, rights clearance, revenue, profit, funding, feasibility, safety, permits, approvals, or repeatable performance. The $0–$1,000 band is a historical startup-capital planning boundary, not an ICU price or required spend.