Game Universe
Ten complete games. One shared world.
Game Universe is ICU’s area for products that contain exactly ten complete games inside one shared world.
Categories
See the 42 different kinds of shared game worlds.
Browse categories → 02Editions
See the five visual and mechanical transformation approaches.
Compare editions → 03Matrix
Compare one category with one edition to understand a possible product classification.
Open matrix →Signature interaction
Compare a category and edition.
The combination describes one of 210 permanent Game Universe product positions. An edition changes how the category is expressed, not only how it looks.
Select a pairing to preview its direction.
The simple model
A collection, not ten reskins.
Each Game Universe product contains exactly ten independently complete games, plus a shared world that connects their progress, discoveries, and presentation.
See the production structure
Game Universe defines 42 categories and five editions. Their 210 possible category-and-edition combinations are permanent product classifications. Each finished product must preserve category identity while expressing mechanics, space, interface, visual language, motion, and sound through its edition.