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Fermentation Observatory Beer Universe

History, science, place, design, flavor, and brewing systems in one connected world.

Design & Material Culture · Marks

Brand Marks

Trademark-aware historical mark identities. Reference does not grant branding or reproduction permission.

  • 2 published identities
  • static-first
  • identity boundaries explicit

wordmark

Carlsberg Script Logo

Carlsberg Group states that its iconic logo was introduced in 1904 and designed by Danish architect Thorvald Bindesbøll.

symbol or emblem

Guinness Harp

Distinct Guinness brand-mark identity traced by Guinness to its first bottle-label appearance in 1862.