bottle · 1945–1979
Hamm’s Beer Bottle — Landor-associated package object
Smithsonian beer-bottle object dated broadly 1945–1979 and associated with Landor Associates/Walter Landor as designers.
History, science, place, design, flavor, and brewing systems in one connected world.
Label Museum
Generic original silhouettes only. Historical artwork, trademarks, scans, and photographs retain item-level rights rules.
Generation C · Design & Material Culture
Beer Universe studies labels, containers, advertising, glassware, coasters, signs, packages, and ephemera without confusing the artifact with the beer product, brand owner, creator, trademark, or museum scan.
3 representative objects
bottle · 1945–1979
Smithsonian beer-bottle object dated broadly 1945–1979 and associated with Landor Associates/Walter Landor as designers.
bottle · mid-20th century
Smithsonian-preserved Falstaff prototype used to document package shape, symbols, color and identity exploration by Landor.
bottle · mid-20th century
Smithsonian object documenting Lucky Lager package/brand-image redesign work associated with Walter Landor and Landor Associates.
1 representative object
can · c.1933–1950 practice context
Smithsonian-preserved steel beer can with a soldered carrying handle, representative of a short-lived package experiment.
1 representative object
coaster · around 1983–1986
Smithsonian-preserved AHA paper coaster associated with late-20th-century U.S. homebrew culture.
1 representative object
crate or case · 1890s
1890s pine case used to carry beer bottles and stamped with brewery/trademark information.
1 representative object
glassware object · 1939–1940
Specific commemorative beer mug associated with the 1939–1940 New York World’s Fair; represented separately from the generic handled-stein vessel class.
2 representative objects
label · 1862
Conceptual artifact record for the Guinness bottle-label system in which Guinness documents the harp device first appearing in 1862.
label · 1981
Museum-preserved 1981 label for Sierra Nevada Pale Ale; the Smithsonian describes illustrations of hops, barley, and the Sierra Nevada mountains.
1 representative object
packaging · contemporary
Contemporary packaging-system change documented by Pilsner Urquell, including removal of plastic labels and aluminum foil, paper-label substitution, embossing changes, and a cap reference to the original brewery gate.
2 representative objects
poster · c.1888
Chromolithographic beer advertisement preserved by the Library of Congress, combining hospitality imagery with national/capitol symbolism.
poster · c.1891
Color lithographic stock poster for bock beer preserved by the Library of Congress.
1 representative object
sign · estimated 1890s
Late-19th-century/early-20th-century brass lager-beer advertising sign preserved by Smithsonian.
1 representative object
tray · c.1910–1919
Metal advertising tray depicting the American Brewery complex and combining service function with brewery promotion.
Not objects
Printing processes, corporate identity programs, packaging methods, and material-culture contexts are modeled separately from the objects that use them.
material culture context
Advertising and service-adjacent material culture including trays, signs, tap badges, coasters, and related objects.
typography context
Corporate visual-identity context combining the historic Carlsberg script logo with current typography, color, layout, and hop-leaf design guidance.
printing process
Late-19th-century color lithographic advertising context represented by Library of Congress beer posters.
corporate identity system
Brand-identification system centered on the Guinness trademark label and harp, first appearing on bottle labels in 1862 and trademarked in 1876.
material culture context
Printed community material such as association coasters used as evidence of late-20th-century homebrew culture.
corporate identity system
Mid-20th-century package/brand identity work evidenced by Smithsonian beer bottle and prototype objects attributed to Walter Landor / Landor Associates.
package design method
Contemporary packaging redesign context where material removal/substitution is documented as part of package design.
production context
Package experimentation around canned beer after repeal, including the handled steel-can object preserved by Smithsonian.
Morphology
These are generic physical forms, not product recommendations or branded objects.
packaging format
Aluminum beer can as a generic material/package identity.
packaging format
Crown-capped glass beer bottle as a generic material/package identity.
packaging format
Paperboard six-pack bottle carrier as a generic material/package identity.
packaging format
Steel beer can as a generic material/package identity.
packaging format
Wooden beer-bottle case as a generic material/package identity.
glassware
American shaker pint reference identity used for material-culture and morphology comparison.
glassware
Classic pilsner flute reference identity used for material-culture and morphology comparison.
glassware
Handled glass stein reference identity used for material-culture and morphology comparison.
glassware
Large tulip glass reference identity used for material-culture and morphology comparison.
glassware
Nonic imperial pint reference identity used for material-culture and morphology comparison.
glassware
Stemmed abbey goblet reference identity used for material-culture and morphology comparison.
glassware
Weissbier vase reference identity used for material-culture and morphology comparison.
Trademark-aware
A mark is its own identity. Referencing it historically does not grant permission to reproduce or use it as branding.
wordmark
Carlsberg Group states that its iconic logo was introduced in 1904 and designed by Danish architect Thorvald Bindesbøll.
symbol or emblem
Distinct Guinness brand-mark identity traced by Guinness to its first bottle-label appearance in 1862.