material culture context
Breweriana point-of-sale objects
Advertising and service-adjacent material culture including trays, signs, tap badges, coasters, and related objects.
Design & Material Culture · Contexts
Design Contexts
Printing, identity, advertising, production, and package-design contexts separated from individual artifacts.
typography context
Carlsberg corporate visual identity
Corporate visual-identity context combining the historic Carlsberg script logo with current typography, color, layout, and hop-leaf design guidance.
printing process
Chromolithographic beer advertising
Late-19th-century color lithographic advertising context represented by Library of Congress beer posters.
corporate identity system
Guinness trademark-label system
Brand-identification system centered on the Guinness trademark label and harp, first appearing on bottle labels in 1862 and trademarked in 1876.
material culture context
Homebrew community ephemera
Printed community material such as association coasters used as evidence of late-20th-century homebrew culture.
corporate identity system
Landor beer package identity programs
Mid-20th-century package/brand identity work evidenced by Smithsonian beer bottle and prototype objects attributed to Walter Landor / Landor Associates.
package design method
Material-reduction package redesign
Contemporary packaging redesign context where material removal/substitution is documented as part of package design.
production context
Post-Prohibition can experimentation
Package experimentation around canned beer after repeal, including the handled steel-can object preserved by Smithsonian.