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Design & Material Culture · design context

Landor beer package identity programs

Mid-20th-century package/brand identity work evidenced by Smithsonian beer bottle and prototype objects attributed to Walter Landor / Landor Associates.

  • verified
  • design context
Context kind
corporate identity system
Date scope
mid-20th century
Place context
None asserted for this identity.

BEU015 · Learning Paths

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mixed · advanced synthesis

Beer as Material Culture & Hospitality

Read beer objects, marks, packages, glassware, service, and foodways as distinct but connected cultural systems.

6 curated steps · 2 objectives

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design artifact

Falstaff Prototype Beer Bottle — Landor package-development object

Smithsonian-preserved Falstaff prototype used to document package shape, symbols, color and identity exploration by Landor.

Navigation heuristic: 39. semantic 16 + evidence 4 + verification 8 + confidence 5 + cross-type 3 + route 3 + extra-relations 0

uses_design_context · reverse

Falstaff Prototype Beer Bottle — Landor package-development object — uses design context → Landor beer package identity programs. This explanation is being viewed from the target side of the directed relationship.

Artifact is produced within or materially demonstrates a sourced printing, design, typography, production, advertising, or material-culture context. Artifact participates in a sourced BEU design/material-culture context; the context is not itself an artifact.

Evidence: Falstaff Prototype Beer Bottle

design artifact

Hamm’s Beer Bottle — Landor-associated package object

Smithsonian beer-bottle object dated broadly 1945–1979 and associated with Landor Associates/Walter Landor as designers.

Navigation heuristic: 39. semantic 16 + evidence 4 + verification 8 + confidence 5 + cross-type 3 + route 3 + extra-relations 0

uses_design_context · reverse

Hamm’s Beer Bottle — Landor-associated package object — uses design context → Landor beer package identity programs. This explanation is being viewed from the target side of the directed relationship.

Artifact is produced within or materially demonstrates a sourced printing, design, typography, production, advertising, or material-culture context. Artifact participates in a sourced BEU design/material-culture context; the context is not itself an artifact.

Evidence: Hamm’s Beer Bottle

design artifact

Lucky Lager Beer Bottle — Landor redesign object

Smithsonian object documenting Lucky Lager package/brand-image redesign work associated with Walter Landor and Landor Associates.

Navigation heuristic: 39. semantic 16 + evidence 4 + verification 8 + confidence 5 + cross-type 3 + route 3 + extra-relations 0

uses_design_context · reverse

Lucky Lager Beer Bottle — Landor redesign object — uses design context → Landor beer package identity programs. This explanation is being viewed from the target side of the directed relationship.

Artifact is produced within or materially demonstrates a sourced printing, design, typography, production, advertising, or material-culture context. Artifact participates in a sourced BEU design/material-culture context; the context is not itself an artifact.

Evidence: Lucky Lager Beer Bottle

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