Stop
The observed signal is weak enough, costly enough or risky enough that further work is not currently justified.
Venture Universe descendant · focused evidence path
Decision Gate
Turn test observations into a documented stop, revise, repeat or deeper-test decision using criteria chosen before interpretation.
Future venture conceptEvidence-firstVU-G01-V001-SS01-ST01
Outcome / completion view
Turn evidence into a bounded next gate.
This tool applies thresholds you enter. It deliberately outputs “eligible to consider a deeper test,” never “validated business.”
Interpret refusal reasons. A low commitment count with a clear “wrong occasion” signal suggests a different move than the same count with “too expensive” or “too much daily contact.” The tool cannot infer that nuance for you.
Four legitimate outcomes
Proceed is not the only successful learning result.
A small proof can save money by making a stop decision defensible.
Revise
Evidence points to a specific change in customer, promise, price, cadence, delivery or operating model.
Repeat
The first test was too small, noisy or operationally flawed to support a stronger next step.
Deeper test
Pre-set criteria are met strongly enough to justify a larger but still bounded proof. This is not a guarantee of venture success.
Continue
Follow the evidence path
Each route advances a different decision dependency; none substitutes for real-world customer evidence.
ICU / CONNECTED DISCOVERY
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