Venture Universe descendant · focused evidence path
Minimum Proof Builder
Design the smallest lawful commitment-bearing test for one concrete Sock Story Daily offer and define stop, revise, repeat and proceed criteria before the test.
Future venture conceptEvidence-firstVU-G01-V001-SS01-ST01
Flagship builder
Write the test before the result exists.
A Minimum Proof is intentionally bounded: one concrete offer, one narrow audience, one observable commitment, and pre-written decision criteria.
Do not move the goalposts after the test.
Record why people accept or refuse, not just the count. Workload, variable cost and repeat intent are part of the evidence.
Record why people accept or refuse, not just the count. Workload, variable cost and repeat intent are part of the evidence.
Observation template
Capture behavior and the cost of producing that behavior.
A commitment count without delivery reality can make a labor-intensive offer look healthier than it is.
| Capture | Example field | Status |
|---|---|---|
| Behavior | Presented / accepted / refused / abandoned | Observed when recorded |
| Reason | What the person said or did, with context | Source note |
| Price response | Accepted price, objection, requested alternative | Observed response |
| Delivery workload | Minutes to write, prepare, pack, send or support | Measured input |
| Repeat intent | Asked / yes / no / unclear | Intent ≠ behavior |
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Follow the evidence path
Each route advances a different decision dependency; none substitutes for real-world customer evidence.
ICU / CONNECTED DISCOVERY
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