Observed
Record who/what/when/scope. One commitment is evidence of one commitment, not automatic proof of durable demand.
Venture Universe descendant · focused evidence path
Evidence & Unknowns Ledger
Record observations, refusals, commitments, costs, workload and unresolved unknowns without upgrading them into proven demand.
Future venture conceptEvidence-firstVU-G01-V001-SS01-ST01
Flagship ledger
Keep evidence, assumptions and unknowns in different drawers.
Entries are saved only in this browser. Nothing here becomes an ICU-wide fact or market-validation claim.
Evidence rules
A tidy spreadsheet can still contain bad evidence.
The ledger is designed to preserve uncertainty rather than decorate it away.
Assumption
Price, conversion, fulfillment time, acquisition cost and repeat rate remain assumptions until measured for the tested offer.
Unknown
If a missing cost, right, permit, dependency or customer behavior can change the decision, keep it visible and nonzero.
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Follow the evidence path
Each route advances a different decision dependency; none substitutes for real-world customer evidence.
ICU / CONNECTED DISCOVERY
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