Price sensitivity
No willingness-to-pay evidence exists yet. The input is a scenario variable until a qualified prospect encounters a real offer.
Economics / Scenario Lab · legacy source VU-G01-V001-SS01-ST02
The legacy $0–$1,000 band is a startup-capital planning envelope, not ICU pricing, required spend or evidence that the venture can launch inside that amount. This lab keeps labor, acquisition and variable costs visible.
Working calculator
Defaults are illustrative inputs only. Replace them with observed data after a real pilot; unknown taxes, payment fees, refunds, insurance and overhead are not silently assumed to be zero.
No willingness-to-pay evidence exists yet. The input is a scenario variable until a qualified prospect encounters a real offer.
No channel has been validated. Direct outreach time is still an acquisition cost even when media spend is zero.
Observed returns, refunds, rework and support can materially change economics and should be added when known.