Acquisition question
Can the defined audience understand the offer well enough to take a meaningful action, and at what effort/cost?
From discovery to repeat intent
Customer Path
A testable promise has to survive the whole journey, not just attract a click or registration.
Legacy source · VU-G01-V001-SS02-AS01Venture Universe · Asteroid / Connected$0–$1,000 planning boundaryUnderlying venture status · Future Concept
DiscoverChannel / partner / invitation
ChoosePromise vs. substitutes
BookRegistration / payment / host confirmation
Attend + completeNo-shows, objections, experience friction
Follow upRepeat intent, referral, next action
Booking question
Where do registration, cancellation, refund, reminders, timing, or host coordination create friction?
Attendance question
How many qualified sign-ups actually arrive, complete, and behave within the planned operating limits?
Experience question
Does the delivered sequence match the promise behind “Presence” and “Path” without relying on the brand words themselves?
Repeat question
What does a participant say they would do next, and does later behavior support that claim?
Evidence caution
A full room can still hide poor unit economics, excessive workload, weak repeat demand, partner dependence, or an unsustainable acquisition path.